Marketing Writer Specialist
(UCP V Writer/Editor III)
Job Summary
Under the general direction of designated supervisor, develops, writes and edits information, social media content, feature stories and other publications designed to promote and/or inform target audiences about the University of Connecticut.
Guidelines for Using the Position
The focus of this job is on advanced level writing and editing for a wide range of publications, websites and social media platforms. Incumbents are expected to exercise originality, creativity and to regularly develop his/her own ideas within broad guidelines established by the supervisor. Work is varied and requires a sound understanding of subject and target audience. Work may include writing for social media platforms, websites, printed material, radio or video scripts.
Duties and Responsibilities
- Develops, writes and edits copy, exercising originality, creativity and sound judgment in developing appealing, stimulating and convincing messages and proper focus to generate desired response.
- Proofreads and edits written copy, checking for facts, analysis, grammar and readability; clears written copy with appropriate individuals.
- As needed, translates complex technical information into language suitable for various uses and audiences.
- Conceptualizes, assembles materials and organizes content for a variety of uses across communication platforms, with responsibility to carry out thematic and content goals established by supervisor or editor; periodically consults with supervisor to determine requirements for assignment and/or verify or clarify copy.
- Conducts interviews, attends meetings and other events to develop assigned content; independently develops a variety of publishable material by researching pertinent topics, reading, conducting file searches and contacting others; plans proper focus of content and submits a plan and ideas to supervisor for approval.
- Keeps informed about a variety of topics as related to projects, the use of social media, and higher education.
- Works with colleagues to plan most appropriate graphic, illustrative and/or photographic work to accompany content.
- May coordinate production with outside vendors and/or internal production sources, as required.
- Develops, updates and maintains mailing lists, Facebook likes, Twitter followers, etc. as well as current files of individuals, institutions and others who are engaged with the University through various social media platforms.
- May assist in promoting effective delivery of message to target audience and maintaining good working relationships with the media; may respond to questions from the public, the media or others.
Minimum Acceptable Qualifications
- Bachelor's degree in Journalism, English, Communications or related field or equivalent combination of education and experience
- 2 -4 years’ writing experience, appropriate to department to be served.
- Advanced writing and grammatical skills, as demonstrated by writing samples; writing ability suitable for websites, social media, print materials, radio and video may be required
- Ability to meet deadlines, take initiative and work independently to carry out difficult assignments.
- Advanced communication and interpersonal skills.
Preferred Qualifications
- Demonstrated understanding of social media for marketing awareness and engagement.
- Understanding of analytics to inform decision making.
To Apply: Please apply through Husky Hire to submit a cover letter, resume, 3 writing samples, and (3) references. Preference will be given to resumes received by 04/19/12.