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Strategic Marketing

Strategic Marketing

UConn’s brand experts

Strategic marketing is a primary function of University Communications. We serve as UConn’s brand experts, creating materials and websites that promote the University through standout design and stellar copy. We ensure that all pieces that come through our office are consistent both visually and in messaging, shaping UConn’s look, tone, and voice.

Institutional Branding

We help give meaning to the UConn brand. Whether we’re creating signature work, such as the University’s website,, or posters and postcards to promote events like UConn Science Salon, our marketing professionals put careful thought into the concept, message, wording, photography, and design. Behind the scenes, our marketing professionals develop the strategies that guide communications for our own department and others University-wide. Then, we implement those strategies through ad campaigns, websites, print materials, photography, signage, and social media, ensuring that every piece tells the UConn story.

Undergraduate Recruitment

University Communications supports the enrollment management goals of the University by producing tools that inform and attract top students during each step of the admissions process. High school students receive a barrage of recruitment materials. Our marketing team makes sure UConn’s stand out among the rest, staying current with fresh images, design, and information; commanding attention; and encouraging students to learn more, apply, and accept an offer of admission. Learn more and apply at

 Alumni & Donor Communications

Our office supports the efforts of UConn Alumni and the UConn Foundation in several key ways. UConn Magazine is the University’s triannual alumni publication, reaching roughly 200,000 alumni and friends of the University. The magazine features engaging, in-depth stories about alumni, faculty, and students while keeping readers informed about major University initiatives and cutting-edge research innovations.

Other projects, such as the Academic Vision and the President’s Roadshow, keep the alumni and donor community apprised of UConn’s accomplishments and plans for the future, engaging our network and reminding them of the difference they can make by helping to fund the programs that are changing the world.


Our photographers bring the UConn brand to life through still images that capture the essence of UConn pride and help elevate the University’s reputation. Whether we’re recording quintessential UConn traditions, world-class speakers, and state-of-the-art classrooms, or everyday occurrences and official staff headshots, we take the same care to capture the best photographs to reflect UConn’s vibrancy and quality in every sense.

A robust selection of high-resolution images is available on UConn Media Share. Photographs are copyrighted by the University and may be used by University employees for University projects such as websites and brochures. Other uses may be permitted by request. Contact us at