UCONN Magazine
Purpose: Circulated three times per year to more than 200,000 alumni and friends.
Audience: UConn alumni, parents, and donors
Viewbook
Purpose: A partnership with the Office of Undergraduate Admissions, this comprehensive guide encouraging students to apply to UConn is a direct-mail recruitment piece.
Audience: High school seniors
Preview book
Purpose: An overview used by Admissions during recruitment.
Audience: High school juniors
Admissions Travel Piece
Purpose: A partnership with the Office of Undergraduate Admissions, this fun and informative guide about UConn is distributed at college fairs.
Audience: High school students