Life at UConn
With a diverse and energizing team, University Communications fosters an imaginative and forward-thinking environment. Our office is full of creative, enthusiastic communicators who know how to use strong writing, design, and web developing skills to get attention. Do we have yours? Take a look at the following job descriptions to see whether you fit the mold.
(Don’t worry, you can break the mold, too. We like that.)
Under the general direction of the Director of Strategic Marketing, coordinates print and web marketing projects; and writes and edits content designed to promote and/or inform target audiences about the University of Connecticut.
Guidelines For Using the Position
The focus of this job is on organizing, copywriting and editing a wide range of publications and websites. Incumbents are expected to exercise originality, creativity and to regularly develop his/her own ideas within broad guidelines established by the supervisor. Work is varied and requires a sound understanding of subject and target audience. Work may include organizing and writing for projects such as websites, printed material, print and digital advertising, radio and video scripts.
Essential Duties and Responsibilities
- Conceptualizes, assembles materials and organizes content for a variety of uses across communication platforms, with responsibility to carry out thematic and content goals established by supervisor or editor; periodically consults with supervisor to determine requirements for assignment and/or verify or clarify project goals.
- Conducts interviews, attends meetings and other events to develop assigned content; independently develops a variety of publishable material by researching pertinent topics, reading, conducting file searches and contacting others; plans proper focus of content and submits a plan and ideas to supervisor for approval.
- Develops project plans and schedules for web, digital, and print projects and ensures timely completion of tasks.
- Develops, writes and edits copy, exercising originality, creativity and sound judgment in developing appealing, stimulating and convincing messages and proper focus to generate desired response.
- Proofreads and edits written copy, checking for facts, analysis, grammar and readability; clears written copy with appropriate individuals.
- As needed, translates complex technical information into language suitable for various uses and audiences.
- Works with colleagues to plan most appropriate graphic, illustrative and/or photographic work to accompany content.
- Keeps informed about a variety of topics as related to projects, the use of various marketing and advertising strategies, and higher education.
- May coordinate production with outside vendors and/or internal production sources, as required.
- May assist in promoting effective delivery of message to target audience and maintaining good working relationships with the media; may respond to questions from the public, the media or others.
- Bachelor's degree in Marketing, Journalism, English, Communications or related field or equivalent combination of education and experience
- 2-4 years’ professional writing or marketing experience.
- Advanced writing and grammatical skills, as demonstrated by writing samples; writing ability suitable for websites, social media, print materials, radio and video may be required
- Proven ability to establish project plans, meet deadlines, take initiative, and work independently to carry out difficult assignments.
- Advanced communication and interpersonal skills.
- Basic knowledge of graphic design and awareness of graphic needs to complement content and platform.
- Demonstrated understanding of advertising
- Demonstrated copywriting experience for marketing awareness and engagement.
- Script writing experience.
- Understanding of analytics to inform decision-making.
- Agency experience.
Appointment: This is a permanent, full-time position at the Storrs Campus.
Please upload a cover letter, resume, 3 writing samples that best showcases your range of talent, and (3) references online via UConn Careers, (www.jobs.uconn.edu), Staff Positions (Search # 2019187). Preference will be given to resumes received by November 19, 2018.
Candidates selected for an interview may be required to complete a brief writing assignment during their interview.
Employment of the successful candidate will be contingent upon the successful completion of a pre-employment criminal background check. (Search # 2019187)
The University of Connecticut is an EEO/AA employer.
All employees are subject to adherence to the State Code of Ethics, which may be found at http://www.ct.gov/ethics/site/default.asp.